leastprocessed
Contains: en:gluten
400 people were looking for low calorie breakfast cereal this week0
Ultra-processed
NOVA · 4 · 22 INGREDIENTS · 3 ADDITIVES
Ultra-processed. 3 additives and 22 ingredients — substantially industrial.
Verified · NOVAUpdated · Mar 2026
Score breakdown · 0–100 per axis
Processing
0
Healthiness
60
Low sugar
50
Low calorie
40
Low salt
75
High protein
50
High fibre
80
Nutrient density
40
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
At·Asda
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Barcode · 5057172734238 · Photo sourced Jul 2026
Also in30g
The ledger · every product starts at 100
From 100 to 0.
INGREDIENT
NOTE
Δ
Starting balance100
cereal
—0flours
—0[wholegrain
whole grain+2wholegrain
whole grain+2colours~0–25%
—0paprika extract
—0carotenes
—0calcium carbonate~0–25%
—0niacin~0–25%
—0FinalNOVA · 4 · Ultra-processed0
Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).
Flagged additives · 0
No flagged additives.
leastprocessed