14 March 2026 · Lens: ingredient quality
Read the first three
ingredients. If you can't
say them, neither
can your cat.
"Meat and animal by-products, cereals, derivatives of vegetable origin." That's three filler categories before the actual food. We name what's in the bowl.
single-protein cat food
· 🇬🇧 United Kingdom edition — coming soon· 8,340 pet foods verified· Updated daily
This week's pick
Instinct the raw brand
88
No by-productsGrain-free
29 ingredients. Penalties for by-products, cereals, fillers; bonuses for named whole meats.Updated ·
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What our score reads
−7
By-products
"Meat and animal by-products." If they could call it meat they would.
−5
Cereals
Corn, wheat gluten, "cereals." Cheap protein bulk. Cats are obligate carnivores.
−4
Sugar & flavouring
"Natural flavor" is usually MSG. Pets do not need dessert.
+4
Named whole meats
"Mackerel 45%." A cut, a percentage, a fish you have heard of.
One score, five directions.
Same dial, different inputs per vertical.5 verticals →
leastprocessed/food
For the things you eat.
NOVA + additive load
leastprocessed/beauty
For the things you put on your skin.
EWG-style hazard scoring
leastprocessed/pet
For the things in their bowl.
Ingredient quality + by-product penalty
leastprocessed/home
For the things under your sink.
Surfactant + transparency penalty
leastprocessed/clothes
For the things on your back.
Fiber composition − microplastic shed
leastprocessed/supplements
For what you take in capsule form.
Bioavailability + 3rd-party testing + filler load