14 March 2026 · Lens: transparency + hazard
It says "natural".
So does cyanide.
Cleaning labels disclose 6% of what's in the bottle and call the rest "surfactants." We score the brands that tell you the other 94.
eco dish soap
· 🇬🇧 United Kingdom edition — coming soon· 3,097 cleaners verified· Updated daily
This week's pick
Zote
Bar
Bar
61
No causticsPlant base
6 components. Penalties for undisclosed actives + harsh surfactants.Updated · Feb 2026
What our score reads
−8
Bleach & caustics
Sodium hypochlorite kills the mould and the lining of your lungs.
−5
"Surfactants"
The legal blanket term for "we are not telling you which one."
−6
Petro-surfactants
Dodecylbenzene sulfonate. Persistent in waterways, indifferent to your fish.
+5
Disclosed %
When the bottle tells you exactly what's in the bottle, we reward it.
One score, five directions.
Same dial, different inputs per vertical.5 verticals →
leastprocessed/food
For the things you eat.
NOVA + additive load
leastprocessed/beauty
For the things you put on your skin.
EWG-style hazard scoring
leastprocessed/pet
For the things in their bowl.
Ingredient quality + by-product penalty
leastprocessed/home
For the things under your sink.
Surfactant + transparency penalty
leastprocessed/clothes
For the things on your back.
Fiber composition − microplastic shed