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MARKS AND SPENCER

Chocolate Chip Brioche Rolls

ranked #2 of 6 in viennoiseries
Least processed#2 / 6Healthiest#5 / 6Lowest sugar#2 / 6
0
Ultra-processed
NOVA · 4 · 26 INGREDIENTS · 3 ADDITIVES
Ultra-processed. 3 additives and 26 ingredients — substantially industrial.
Verified · NOVAUpdated · Mar 2026
Score breakdown · 0–100 per axis
Processing
0
Healthiness
20
Low sugar
50
Low calorie
20
Low salt
55
High protein
50
High fibre
35
Nutrient density
40
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
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Barcode · 00737944 · Photo sourced Jul 2026
The ledger · every product starts at 100
From 100 to 0.
INGREDIENT
NOTE
Δ
Starting balance100
Wheatflour
—0
Gluten
—0
with Wheatflour
—0
Calcium Carbonate
—0
Iron
—0
Niacin
—0
Thiamin
—0
Chocolate Chips12%
—0
Sugar Cocoa Mass
added sugar-3
Cocoa Butter Emulsifier
—0
Soya Lecithin
—0
Levain11%
—0
Water Salt
whole / basic0
Sugar
added sugar-3
Palm Fat
industrial oil-3
Water Rapeseed Oil
industrial oil-3
Dried Egg
—0
Emulsifier
—0
FinalNOVA · 4 · Ultra-processed0

Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).

Flagged additives · 2
Industrial fat emulsifier. Hallmark of ultra-processed bread, ice cream, margarine.
Industrial dough conditioner. Allows fast-rise bread that mimics traditional fermentation.
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