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HOME/PLAIN MILK BREAD ROLLS/AUTHENTIC BRIOCHE ROLLS
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MARKS & SPENCER

Authentic Brioche Rolls

8 brioches, 280g · ranked #1 of 1 in plain milk bread rolls
Least processed#1 / 1Healthiest#1 / 1Lowest sugar#1 / 1Imported · French
0
Ultra-processed
NOVA · 4 · 37 INGREDIENTS · 1 ADDITIVES
Ultra-processed. 1 additive and 37 ingredients — substantially industrial.
Verified · NOVAUpdated · Mar 2026
Score breakdown · 0–100 per axis
Processing
0
Healthiness
20
Low sugar
50
Low calorie
40
Low salt
40
High protein
50
High fibre
35
Nutrient density
40
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
At·M&S
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Barcode · 00644303 · Photo sourced Jul 2026
The ledger · every product starts at 100
From 100 to 0.
INGREDIENT
NOTE
Δ
Starting balance100
Saturates
—0
20g
—0
Sugars
—0
90g
—0
Salt
whole / basic0
6g
—0
petites
—0
brioches
—0
l'anglaise
—0
INGRÉDIENTS
—0
de
—0
blé
—0
contient Gluten
see related (1)
—0
avec Farine de blé
see related (2)
—0
—0
FinalNOVA · 4 · Ultra-processed0

Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).

Flagged additives · 1
Industrial fat emulsifier. Hallmark of ultra-processed bread, ice cream, margarine.
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