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Store report · Ocado

What's on the
shelves at Ocado.

Our index covers 503 products on shelves at Ocado. 503 products in our index, 427 with a verified NOVA classification. Average score across the shop: 29.

0
Ultra-processed
UK rank
#
of 8 UK retailers
Own-brand average
74
10% of products
Branded average
58
90% of products
Verdict
Ocado own-brand outperforms its branded products by 16 points.
By category · 30 categories on shelf

Pick a shelf. See the winner.

Condiments
20 products · winner: Chopped Garlic
35
Meat
10 products · winner: Frozen chicken drumsticks
37
Bread
6 products · winner: Paxo natural breadcrumbs
18
Cheese
11 products · winner: Snacking Cheese
50
Tea
8 products · winner: Organic Peace Herbal Tea Sachets
65
Breakfast cereal
9 products · winner: Simply Delicious Muesli nuts raisins sunflower seeds
34
Protein bars
3 products · winner: Almond Caramel Protein Bar
10
Pizza
7 products · winner: Deep Pan Cheese Pizza
27
Wheat free
9 products · winner: Mini Omega Seeded Crackers
39
Rice
8 products · winner: Easy Cook Brown Rice
37
Ice cream
3 products · winner: coop soft scoop vanilla ice cream
6
Chocolate
6 products · winner: White Chocolate with Vanilla
32
Peanut butter
9 products · winner: Crunchy Peanut Butter
81
Salmon
3 products · winner: Boneless Salmon Fillet Joint
96
Biscuits & cakes
0 products
0
Nuts
8 products · winner: Brazil Nuts
79
Water
5 products · winner: Spring Water
60
Hummus
5 products · winner: Houmous with extra virgin olive oil
42
Soup
4 products · winner: Minestrone soup
32
Fruit juice
5 products · winner: Tropical Fruit Juice
68
Fresh fruit
5 products · winner: Organic Strawberries
80
Sliced bread
3 products · winner: Whole Grain Sliced Loaf
20
Candies
2 products · winner: eRds Gummy Clusters Candy Sweet & gummy Inside tan
10
Soda
3 products · winner: Soda Water
31
Gummi candies
0 products
0
Milk
4 products · winner: Lacto Free Skimmed Milk Drink
74
Tomatoes
5 products · winner: PICCOLINI™ VINE TOMATOES
94
Seeds
5 products · winner: Cannellini beans
42
Olive oil
5 products · winner: EXTRA VIRGIN OLIVE OIL
78
Butter
4 products · winner: Lighter Spreadable Slightly Salted
75
Aisles indexed
Condiments · Meat · Bread · Cheese · Tea · Breakfast cereal