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Store report · Ocado

What's on the
shelves at Ocado.

Our index covers 763 products on shelves at Ocado. 763 products in our index, 607 with a verified NOVA classification. Average score across the shop: 32.

0
Highly processed
UK rank
#
of 8 UK retailers
Own-brand average
86
8% of products
Branded average
79
92% of products
Verdict
Ocado own-brand outperforms its branded products by 7 points.
By category · 30 categories on shelf

Pick a shelf. See the winner.

Condiments
7 products · winner: Chopped Garlic
35
Milk
13 products · winner: Whole Milk
82
Breakfast cereal
5 products · winner: Ancient Grain Breakfast Flakes
38
Yogurt
11 products · winner: Yogur Griego Natural
58
Water
7 products · winner: Spring Water
56
Cheese
14 products · winner: Goats’ Cheese
46
Meat
6 products · winner: Frozen chicken drumsticks
37
Dark Chocolate
9 products · winner: Extra fine dark chocolate
46
Ham
1 product · winner: British wiltshire cured ham
26
Butter
9 products · winner: Slightly Salted Spreadable Butter
70
Pizza
2 products · winner: Pizza sauce
23
Peanut butter
12 products · winner: Crunchy Peanut Butter
68
Eggs
8 products · winner: Mixed Sized Free Range Eggs
86
Tea
9 products · winner: Organic Pure Green
74
Sausages
3 products · winner: British pork and apple sausages
9
Crisps
7 products · winner: Apple Crisps
30
Ice cream
3 products · winner: coop soft scoop vanilla ice cream
13
Bread
2 products · winner: Paxo natural breadcrumbs
18
Nuts
12 products · winner: Brazil Nuts
75
Rice
9 products · winner: Microwave Basmati Rice
56
Salmon
6 products · winner: Boneless Salmon Fillet Joint
83
Pasta sauces
5 products · winner: Tomato and basilic pasta sauce
39
Protein bars
1 product · winner: Almond Caramel Protein Bar
12
Hummus
5 products · winner: Houmous with extra virgin olive oil
40
Chocolate
5 products · winner: White Chocolate with Vanilla
33
Flatbreads
3 products · winner: DURUM WHEAT PIADINA
26
Granola bars
0 products
19
Seeds
8 products · winner: CHIA SEEDS
68
Fruit juice
8 products · winner: Cloudy Apple Juice Drink
90
Soup
5 products · winner: Heinz Organic Cream Of Tomato Soup 400G
28
Aisles indexed
Condiments · Milk · Breakfast cereal · Yogurt · Water · Cheese