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Store report · Morrisons

What's on the
shelves at Morrisons.

Our index covers 1,651 products on shelves at Morrisons. 1,651 products in our index, 1,030 with a verified NOVA classification. Average score across the shop: 22.

What's in Morrisons's products? →
0
Ultra-processed
UK rank
#
of 8 UK retailers
Own-brand average
93
80% of products
Branded average
86
20% of products
Verdict
Morrisons own-brand outperforms its branded products by 7 points.
By category · 30 categories on shelf

Pick a shelf. See the winner.

Condiments
11 products · winner: Ground cumin
29
Meat
21 products · winner: British Turkey Mince
33
Cheese
5 products · winner: French Mini Camembert
48
Breakfast cereal
4 products · winner: Muesli
29
Biscuits
0 products
12
Yogurt
13 products · winner: Greek Style Yogurt
52
Bread
7 products · winner: Salt & Pepper Bloomer 400g
12
Biscuits & cakes
1 product · winner: Fruit scones
0
Rice
5 products · winner: Risotto Rice
27
Pasta sauces
6 products · winner: Italian Chopped Tomatoes
45
Seeds
11 products · winner: Red kidney beans
66
Fruit juice
3 products · winner: Cloudy Apple Juice 1 Litre
40
Crisps
2 products · winner: The Best Vegetable Crisps
29
Sausages
1 product · winner: More Card Price 3 for £10 from trusted BRITISH FAR
5
Flatbreads
0 products
23
Milk
13 products · winner: British SEMI SKIMMED MILK
96
Ham
1 product · winner: Reformed smoked ham with added water. 170ge Ingred
14
Chocolate
0 products
21
Dark Chocolate
0 products
25
Water
10 products · winner: Smart water bottle
78
Soda
1 product · winner: Soda Water
6
Hummus
0 products
38
Nuts
3 products · winner: The Best Chunky Mixed Nuts with Marcona Almonds
38
Mustard
2 products · winner: Vegetable gravy gluten free
15
Soup
0 products
12
Pizza
0 products
0
Salmon
3 products · winner: Boneless Salmon Fillet Joint
54
Butter
10 products · winner: масло президент 82% 1167
72
Ice cream
1 product · winner: Caffè Latte Ice Cream
0
Milk chocolate
0 products
14
Aisles indexed
Condiments · Meat · Cheese · Breakfast cereal · Biscuits · Yogurt