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least processed itsu
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The least processed
itsu.

We scored 23 itsu products sold across UK supermarkets. Sorted by NOVA processing group + additive count.

↺ Lowest sugar↺ Palm-oil-free↺ Vegan
2 verified · 1 estimated · 20 unscored
The score range
This category is heavily processed. Pick the least-bad option.
Best
9
Median
2
Worst
2
From verified-NOVA only.
Coverage9% of this category has a verified NOVA score. The rest are estimated from additive count and ingredient length, or hidden until classified.
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Methodology
How we score itsu.

Each product starts at a NOVA baseline (96 / 78 / 58 / 32 for groups 1–4). We deduct 4 points per additive and small amounts for very long ingredient lists. Source: Open Food Facts (ODbL). Where a NOVA group isn't yet recorded, we mark the score "estimated" and dash the dial — we don't fake a verified number.

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