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Store report · Iceland

What's on the
shelves at Iceland.

Our index covers 188 products on shelves at Iceland. 188 products in our index, 178 with a verified NOVA classification. Average score across the shop: 0.

0
Ultra-processed
UK rank
#
of 8 UK retailers
Own-brand average
35
39% of products
Branded average
18
61% of products
Verdict
Iceland own-brand outperforms its branded products by 17 points.
By category · 30 categories on shelf

Pick a shelf. See the winner.

Meat
18 products · winner: Lamb Mince
35
Tea
8 products · winner: Yorkshire Tea 80 Tea Bags
96
Frozen pizza
7 products · winner: Pizza Margherita
9
Milk
6 products · winner: Arla B.O.B
81
Pizza
6 products · winner: Stonebaked four cheese pizza
1
Biscuits & cakes
6 products · winner: 6 Cherry Bakewells
0
Eggs
5 products · winner: 10 Large Eggs
96
Frozen ready made meals
5 products · winner: Slimming World Chicken Tikka Masala
0
Meals with chicken
5 products · winner: Cajun Chicken Pasta
0
Condiments
4 products · winner: Air Fryer Fajita
20
Chocolate
4 products · winner: Chocolate brownies
12
Meat analogues
4 products · winner: no bull steak
4
Biscuits
4 products · winner: Digestives The original
1
Bread
4 products · winner: Original Crumpets
0
Candies
4 products · winner: Jelly Babies
0
Christmas puddings
3 products · winner: Luxury Christmas Pudding
0
Yogurt
2 products · winner: Greek Style Natural Yogurt
96
Nuts
2 products · winner: Original Salted Peanuts
58
Calamari
2 products · winner: Crispy Calamari Rings
44
Frozen fries
2 products · winner: Crispy Skin on Fries
15
Soda
2 products · winner: Dr Pepper
3
Frozen pasta dishes
2 products · winner: Beef Pasta Bolognese
0
Frozen chicken skewers
2 products · winner: Satay Chicken Skewers
0
Flatbreads
2 products · winner: Kebab Breads
0
Frozen Pies
2 products · winner: Gregg Chicken Bake 2pk
0
Sweetened beverages
2 products · winner: Monster juiced
0
Breaded chicken
2 products · winner: Chicken Breast Fillet Strips Hoisin
0
Sausages
2 products · winner: Smoked pork sausage original
0
Sausage Rolls
2 products · winner: Jumbo Sausage Rolls (2 Pack)
0
Meals
2 products · winner: No bull pasties
0
Aisles indexed
Meat · Tea · Frozen pizza · Milk · Pizza · Biscuits & cakes