leastprocessed
ASDA EXCEPTIONAL
NS by ASDA E EXCEPTIONAL British BEEF DRIPPING ROA
ranked #1 of 1 in frozen roast potatoes
0
Ultra-processed
NOVA · 4 · 20 INGREDIENTS · 1 ADDITIVES
Ultra-processed. 1 additive and 20 ingredients — substantially industrial.
Verified · NOVAUpdated · Mar 2026
Score breakdown · 0–100 per axis
Processing
10
Healthiness
80
Low sugar
100
Low calorie
75
Low salt
90
High protein
0
High fibre
35
Nutrient density
60
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
At·Asda
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Barcode · 5063717010231 · Photo sourced Jul 2026
The ledger · every product starts at 100
From 100 to 10.
INGREDIENT
NOTE
Δ
Starting balance100
bring
—0you
—0truly
—0invited
—0exceptional
—0experience
—0SAVOUR
—0every
—0ABOUT
—0moment
—0TASTE
—0Ready
—0cook
—0roast
—0coated
—0FinalNOVA · 4 · Ultra-processed10
Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).
Flagged additives · 0
No flagged additives.
leastprocessed