CLOTHES / BABIES
The least-processed merino baby essentials.
Babies can't regulate body temperature until 6–12 months. Merino does it for them — warm in cold, cool in heat, naturally antimicrobial, biodegradable. The garments below come from family-owned New Zealand brands curated by our recommended UK retailer, Yes-Merino. Score-led; sponsorship-disclosed.
Yes-Merino
Yes-Merino is a UK retailer curating family-owned New Zealand merino brands — Merino 365, Little Flock of Horrors, Lamington, Babu. Founded by Julia, who grew up on an NZ sheep farm and holds a textile-science degree. We feature them here because their curation aligns with the top-tier band on our clothes index. They paid for the slot. The score didn't.
- Merino sleeping bagLittle Flock of HorrorsTop-tier "babies" exemplar — temperature-regulating, no synthetics next-to-skin.
- Merino swaddleBabuTop-tier "babies" exemplar — biodegradable, breathable.
- Merino baby socksLamingtonTop-tier accessories — single-fibre, wash-safe, lasts through siblings.
Independent scoring methodology · editorial policy · ranked product grid arrives Phase B.