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PICK UP!

Pick Up! Original

140 g (5 x 28 g) · ranked #989 of 2252 in biscuits
Contains: en:gluten, en:milk, en:nuts
Least processed#989 / 2252Healthiest#1031 / 1808Lowest sugar#866 / 2058
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0
Ultra-processed
NOVA · 4 · 22 INGREDIENTS · 4 ADDITIVES
Ultra-processed. 4 additives and 22 ingredients — substantially industrial.
Verified · NOVAUpdated · Apr 2026
Score breakdown · 0–100 per axis
Processing
0
Healthiness
20
Low sugar
48
Low calorie
20
Low salt
75
High protein
50
High fibre
35
Nutrient density
40
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
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Barcode · 4017100284618 · Photo sourced Jul 2026
The ledger · every product starts at 100
From 100 to 0.
INGREDIENT
NOTE
Δ
Starting balance100
added sugar-3
cocoa mass
see related (3)
0
industrial oil-3
glucose syrup
see related (1)
added sugar-3
0
whole / basic0
whey products
see related (2)
0
raising agents
see related (1)
0
sodium carbonates
0
diphosphates
0
emulsifier
0
lecithins
0
flavourings
0
FinalNOVA · 4 · Ultra-processed0

Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).

Flagged additives · 1
Citric acidE330 · low
Naturally occurs in citrus. Industrial form is fermented from glucose.
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