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KELLOGG'S, POP-TARTS

pop tarts

384g · ranked #959 of 2252 in biscuits
Contains: en:apple, en:gluten, en:soybeans
Least processed#959 / 2252Healthiest#1008 / 1808Lowest sugar#2049 / 2058
823 people were looking for vegan biscuits this week
0
Ultra-processed
NOVA · 4 · 44 INGREDIENTS · 13 ADDITIVES
Ultra-processed. 13 additives and 44 ingredients — substantially industrial.
Verified · NOVAUpdated · Apr 2026
Score breakdown · 0–100 per axis
Processing
0
Healthiness
20
Low sugar
10
Low calorie
40
Low salt
25
High protein
25
High fibre
60
Nutrient density
40
Organic
0
Each facet scores 0–100 independently. The headline score above is currently the processing axis only; we're building a weighted composite (Phase 2 — Sprint C) that blends them.
Retailer · unknown
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Barcode · 5059320000011 · Photo sourced Jul 2026
The ledger · every product starts at 100
From 100 to 0.
INGREDIENT
NOTE
Δ
Starting balance100
industrial oil-3
whole / basic0
dried strawberry
see related (1)
—0
apple pieces
see related (1)
—0
strawberries
—0
apples
—0
—0
pectin
—0
colours
—0
beetroot red
see related (1)
—0
annatto
—0
paprika extract
—0
FinalNOVA · 4 · Ultra-processed0

Per-ingredient deltas come from a published rubric. Additive deltas come from the 468-entry E-number glossary (Open Food Facts taxonomy).

Flagged additives · 4
Citric acidE330 · low
Naturally occurs in citrus. Industrial form is fermented from glucose.
Sodium citrateE331 · low
Buffering salt. Generally inert at food levels.
Xanthan gumE415 · low
Bacterial fermentation product. Used to texturise water-based foods.
PectinE440 · low
Plant-derived. Substitutes for fruit pulp in low-fruit products.
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