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Store report · Amazon

What's on the
shelves at Amazon.

Our index covers 249 products on shelves at Amazon. 249 products in our index, 229 with a verified NOVA classification. Average score across the shop: 50.

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Processed
UK rank
#
of 8 UK retailers
Own-brand average
87
1% of products
Branded average
50
99% of products
Verdict
Amazon own-brand outperforms its branded products by 37 points.
By category · 30 categories on shelf

Pick a shelf. See the winner.

Tinned tomatoes
14 products · winner: Hillfield
82
Condiments
12 products · winner: Fontana FORMIELLO, Hillfield
70
Wheat free
11 products · winner: Mini Omega Seeded Crackers
39
Pasta sauces
10 products · winner: Hillfield
45
Olive oil
10 products · winner: Extra virgin olive oil with chilli pepper
59
Organic
9 products · winner: Fontana FORMIELLO
96
Biscuits
9 products · winner: Cashew Cookie Fruit & Nut Bar
31
Seeds
8 products · winner: Fontana FORMIELLO
86
Granola bars
8 products · winner: Lemon & Poppy Seed Oat Bars
25
Canned common beans
7 products · winner: Hillfield
90
Dried meals
6 products · winner: Peruvian Style Meal
42
Tinned beans
5 products · winner: Lentilles
73
Protein bars
5 products · winner: PROTEIN BARS COCOA HAZELNUT
21
Crisps
4 products · winner: Apple Crisps
39
Dietary supplements
4 products · winner: Pure Hydrolysed Collagen Peptides Powder
22
Olives
4 products · winner: D'arco
50
Chocolate
4 products · winner: Wispa
8
Peanut butter
3 products · winner: drizzler golden roasted peanut butter
96
Rice
3 products · winner: Fontana FORMIELLO
96
Veggie loaf
3 products · winner: Nut Roast
9
Chocolate spread
3 products · winner: Organic halzenut and cocoa chickpea spread
26
Cheese substitutes
3 products · winner: Gouda flavour
11
Breakfast cereal
2 products · winner: Multigrain Alpha Bites
70
Tea
2 products · winner: Decaf Masala Chai
63
Flour
2 products · winner: Fontana FORMIELLO
96
Protein powders
2 products · winner: Sunflower protein
62
Vegetable oil
2 products · winner: Coppola Salerno
78
Dried fruit
2 products · winner: Pure fruit Yoyos jahody
—
Soup
2 products · winner: MISO PASTE
29
Whisky
2 products · winner: Toki Blended Japanese Whisky
58
Aisles indexed
Tinned tomatoes · Condiments · Wheat free · Pasta sauces · Olive oil · Organic