Carried in 0.1% of Morrisons's products. Most often listed in creatine (11% of products in that category list it).
Stevia, more precisely purified steviol glycosides, is a high-intensity sweetener used to sweeten drinks, yogurts, protein products, and tabletop sweeteners without much sugar or calories. Compared with other sweeteners, its regulatory safety position is relatively clean. The less tidy part is that many of the stronger claims made for or against stevia - microbiome damage, diabetes treatment, or special metabolic benefits - are not settled as clearly as marketing or panic posts suggest.
This is one of the main current concerns, but the human evidence is thin and mixed rather than clearly alarming. A 2023 review of clinical trials and cross-sectional studies on low- and no-calorie sweeteners found only two of five human trials showed significant microbiome changes, with results varying by sweetener, dose, and study design. That does not prove stevia is microbiome-neutral in every setting, but it does mean the claim that normal stevia use clearly damages the gut is ahead of the evidence.
For most people, this is one of stevia's more practical advantages. Human studies in people with and without diabetes generally find stevia or purified steviol glycosides do not raise blood glucose the way sugar does, and several trials report no meaningful changes in fasting glucose, insulin, or HbA1c compared with placebo or another low-calorie sweetener. That is not the same as proving every stevia product is metabolically identical, because the rest of the product matters too. But the broad fear that stevia behaves like sugar in the body is not well supported.
The clearest practical benefit is substitution. In a randomized preload study, stevia-sweetened foods led to lower total daily energy intake than sucrose without obvious compensation later in the day, and newer randomized crossover work in reduced-sugar foods also does not support a strong rebound-eating effect. That does not make stevia a weight-loss ingredient by itself, and water remains a different comparator. But when it genuinely replaces sugar calories rather than being added on top, the trial-level picture is reasonably supportive.
This is where enthusiasm often outruns the data. An older acute crossover study in type 2 diabetes found 1 g stevioside with a test meal reduced post-meal glucose exposure, which helped fuel the idea that stevia has medicine-like antidiabetic effects. But longer and more recent human trials have been much less impressive, with 8- to 16-week studies of stevia or rebaudioside A generally finding no meaningful improvement in fasting glucose, HbA1c, insulin, or blood pressure versus control. So stevia may be useful as a sugar replacement, but it is not established diabetes treatment.
The current evidence base does not show a clear cancer signal from normal intake of purified steviol glycosides. FDA has not objected to GRAS notices for certain highly purified steviol glycosides, and EFSA's safety assessment set an acceptable daily intake of 4 mg/kg/day as steviol equivalents after concluding the substances were not genotoxic or carcinogenic in the data reviewed. That is reassuring, not a promise of perfect knowledge forever. The cautious read is that common online cancer claims are much stronger than the human evidence available.
There is some real human signal here, but it is narrower than many 'stevia is medicinal' claims imply. Older randomized trials using high-dose stevioside capsules in people with hypertension reported lower blood pressure over months. By contrast, trials using rebaudioside A in healthy adults with normal or low-normal blood pressure, and in people with type 2 diabetes, did not find clinically important blood-pressure changes. That makes the honest conclusion mixed: a pharmacologic effect is plausible in some high-dose contexts, but ordinary sweetener use should not be assumed to function like a blood-pressure treatment.
Compared with polyols such as erythritol or sorbitol, purified steviol glycosides do not have a strong human evidence base for causing predictable GI upset at ordinary intakes. Trials that use stevia alone generally report good tolerability, while many real-world complaints come from products that blend stevia with erythritol, inulin, fibres, gums, or other sweeteners that can affect digestion. That does not mean no one ever reacts to stevia. It means the evidence is too thin to blame stevia itself confidently without checking the rest of the ingredient list.
This is the context claim that stops the discussion becoming too binary. Swapping a sugar-sweetened drink for a stevia-sweetened one can reduce added sugar and energy intake; building a diet around ultra-processed 'zero sugar' snacks is a different health picture. Trials on sweeteners repeatedly suggest substitution, total energy intake, fibre intake, and overall diet quality matter more than any one sweetener viewed in isolation. In practical terms, stevia is best judged as a tool inside a diet pattern, not as a single ingredient that automatically makes a food healthy or unhealthy.
This is editorial summary, not medical advice. Stevia's evidence base is more reassuring than many online scare stories suggest, but its main value is still contextual: what it replaces, how much you use, and the overall quality of the diet around it.Last hand-reviewed: 2026-05-01