leastprocessed
least processed toothpaste
The least processed
toothpaste.
We scored 7 toothpaste products sold across UK supermarkets. Sorted by NOVA processing group + additive count.
4 verified · 1 estimated · 2 unscored
The score range
This category is heavily processed. Pick the least-bad option.
Best
28
Median
0
Worst
0
From verified-NOVA only.
Coverage57% of this category has a verified NOVA score. The rest are estimated from additive count and ingredient length, or hidden until classified.
Sort
01
Bblue crystals
NOVA 4additives 1ingredients 5nutri UNKNOWN
28
02
additives 3ingredients 23nutri NOT-APPLICABLE
15
03
Mmilk teeth
NOVA 4additives 4ingredients 11nutri UNKNOWN
12
04
NOVA 4additives 10ingredients 31nutri UNKNOWN
0
05
NOVA 4additives 3ingredients 32nutri UNKNOWN
0
06
nutri UNKNOWN
—
07
OOral-B ProExpert
nutri UNKNOWN
—
Methodology
How we score toothpaste.
Each product starts at a NOVA baseline (96 / 78 / 58 / 32 for groups 1–4). We deduct 4 points per additive and small amounts for very long ingredient lists. Source: Open Food Facts (ODbL). Where a NOVA group isn't yet recorded, we mark the score "estimated" and dash the dial — we don't fake a verified number.
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